Welcome back friends! I am truly thrilled and honored to announce that, following almost two years of meticulous brainstorming, designing, and technical preparation, my PROVENANCE SIGNATURE COLLECTION BY LAURA MULLER, Designed Exclusively for Seasonal Living, has LAUNCHED at the 2021 Spring and Fall High Point Market!
It’s hard to believe that it has all come together so beautifully, but here it is, and here we are!
WHAT IS HIGH POINT MARKET?
“The High Point Market, held in High Point, North Carolina two times per year, is the largest home furnishings industry trade show in the world, with over 10 million square feet by roughly 2000 exhibitors throughout about 180 buildings…where the latest home furnishings styles, trends, and products are introduced…to create the essential hub and dynamic center of the global home furnishings industry. We see High Point Market as the place where the future of home is imagined by our industry’s leading thinkers and innovators, defined by lifestyle trendsetters and product designers, given form by artists, artisans, and manufacturers, and made part of people’s lives by interior designers and retailers.” — Courtesy of High Point Market.
WHAT IS SEASONAL LIVING?
“Seasonal Living sprung from a passion for wellness and outdoor living combined with an aversion to mass-produced homogeneity in home furnishings. Backgrounds in international business and hospitality gave the company’s founders a unique perspective on the vast range of indoor and outdoor living experiences found around the world…Seasonal Living provides distinctive furniture and decorative accessories that invite people to connect with the outdoors and live in rhythm with the four seasons. All pieces are handcrafted by skilled artisans who have honed their skills and artistic inspiration and are committed to producing superior quality. We’ve built long-term relationships with our artisan partners, enabling them to continue handing down their skills to the next generation while enriching their local communities and regional cultures. Our multi-functional furniture and accessories are crafted using renewable and recyclable materials wherever possible. Seasonal Living is a multiple winner of the industry’s prestigious ARTS Award and is an ARTS Hall of Fame Member.” — Courtesy of Seasonal Living. Learn more here
In addition to a spectacular line of furniture, Seasonal Living produces a stunning online magazine. See the current issue here
PRODUCT AND DESIGN DEVELOPMENT
Developing the Provenance Signature Collection certainly had its learning curve; and it was a BIG one.
Our journey began shortly after being introduced to Gary Pettitt, CEO Seasonal Living at Las Vegas Market in the Spring of 2019, by my dear friend and professional colleague, Leslie Carothers, CEO of Savour Partnership. We initially STYLE SPOTTED a gorgeous (and still-favorite) lounge piece from the Seasonal Living catalog during Las Vegas Market. See our full Las Vegas market recap here.
There was an undeniable creative “click” that we both felt, and the creative juices began to flow. Once it was formally decided that we would be partnering on a new collection, the designing and brainstorming began.
SO MANY DECISIONS and so much to learn
It took two years of emails, texts, strategic collaboration, designing, planning, sketching, revising, expanding, more sketching, shop drawings, schedules, editing, more editing, and zoom zoom and more zoom to bring this collection to life.
It also took FAITH, LOVE, PASSION, HARD WORK, SWEAT, PERSISTENCE, AND HUMBLE CONFIDENCE.
IN OUR OWN WORDS
LEARN MORE about our journey to bring the Provenance Signature Collection to Market. LISTEN to our very real and candid podcast appearance on the THIRD GROWTH PODCAST with Host, Benno Duenkelsbuehler, where I am joined by Gary Pettitt, CEO of Seasonal Living.
Link courtesy of Third Growth Podcast.
READY, SET, GO
Once the designs were formally submitted to the factories, the costs and engineering were formally approved and prototypes are well underway, it was time to begin thinking about the presentation and promotion. The excitement was taking flight and it was getting very “real”.
TAKE A LOOK at our pre-launch video below.
Are you ready for a sneak peek?
“Nothing inspires hope, comfort, and growth like the love, support, and connection that comes from a community. My key objective was to design a truly flexible, classic and timeless, indoor/outdoor collection that endures in both residential and commercial spaces. The Meditation Community Tables were designed to celebrate the way we come together in various configurations, to make a single lovely unified design, while remaining beautifully independent.” – Laura Muller
The CERAMIC collection is both abstract and structured with smooth neutral tones and textured surfaces to depict the sandy dunes from the desert to the sea.
Introducing our BALANCE stools.
Introducing the MEDITATION COLLECTION
Blurring the lines between indoor and outdoor environments, our FRP (Fiber Reinforced Polymer), wicker, and Ceramic furniture is for both commercial and residential use.
THE EXCITING HIGH POINT MARKET LAUNCH <<<BUZZ>>> BEGINS
I am beyond thrilled to report that the launch at both the SPRING AND FALL 2021 High Point Markets were a slamming success!
“In the 17 years since the opening of Seasonal Living, this was the FIRST TIME EVER that the show sold out the entire first run of a new COLLECTION!” – Gary Pettitt, CEO, Seasonal Living
I mean, wow!
Here’s a bit of BUZZ WORTHY PRESS about the collection launch. Read the official PRESS RELEASE here.
In particular, here’s a shout out by our ever-supportive and beloved Jane Dagmi, Editor in Chief of DESIGNER’S TODAY magazine.
Appearing in print on the same page as the one-and-only design ICON Clodagh, was a personal and professional dream come true! THANK YOU, Jane!
STYLE SPOTTING at HIGH POINT
It’s quite a prestigious honor to be SPOTTED at High Point Market, and I’m over the moon to have been spotted by the immensely talented and delightful Style Spotter, Justin Shaulis for our 2021 Sprint soft launch.
“The High Point Market Style Spotters are home fashion leaders who showcase the top new styles of each Market. A designer with twin talents – an architecture background and in-depth knowledge of interiors – Justin transforms homes, apartments, and venues into stunning environments. Balancing the classic and the modern, he approaches each project collaboratively to create an aesthetic that varies with the influence and context of the client. Based in New York City, he has completed work throughout the US, Caribbean, and the UK for clients who demand luxurious surroundings.” — Courtesy of High Point Market
My deepest thanks to Justin Shaulis for selecting my MEDITATION DINING TABLE as a notable NEW piece to highlight as a beautiful trend in furniture design!
SPECIAL THANKS
My most massive heartfelt thanks to Leslie Carothers, Principal of Savour Partnership for the initial introduction to Gary Pettitt and Seasonal Living and countless hours of strategizing, encouraging, advising and amplifying. I could be more grateful for the generous support, guidance, and expertise.
Thank you, Sam Henderson, Creative Director of Savour Partnership for the most delicious graphic design work for our Collection. You’re talent is awe-inspiring.
Thank you, Gary Pettitt, CEO of Seasonal Living and Editor in Chief of Seasonal Living Magazine for your profound clarity, dedication to excellence, trust, and faith in me and my vision for this collection of flexible, elegant, bold yet casual, classic California living inspired pieces.
A huge heartfelt thank you to all our friends for stopping by our showroom during High Point Market. Your unwavering support and enthusiasm has been overwhelmingly beautiful. It is a tremendous blessing to see you specifying our Collection for your projects.
Are you ready to see the ENTIRE COLLECTION?
You can browse THE COMPLETE COLLECTION here
If you would like MORE INFORMATION about customizing your order to meet your PROJECT needs, we can help! Please click here, and let us know how we can help you create the indoor / outdoor space of your dreams!
If you are a DESIGNER looking to purchase the collection for your clients, you can set up your trade account here.
If you are a CONSUMER looking for more information, or want to know where you can purchase the collection in your area, click here, to email your interest with the SUBJECT LINE: More Info on the Provenance Signature Collection – End Consumer, and a representative will guide you to a retailer in your area.
In other news…See my 2021 Fall High Point Market Recap here.
If you have any questions about our new Provenance Signature Collection, a current or pending project, OR if you want to WORK WITH OUR TEAM, please say “HELLO”, HERE.
As always, we invite you to join our FOUR POINT FAMILY and connect with us! You can FOLLOW US on Facebook | Instagram | Twitter | Pinterest | YouTube and if you LIKE this post, please PIN IT and SHARE IT with friends.
Don’t forget to SUBSCRIBE to our newsletter, as we have some very exciting announcements coming up that you won’t want to miss!
Thanks for stopping by today, and we’ll see you next time.
Blessings,
Laura
