SEASONAL LIVING LAUNCHES NEW SIGNATURE COLLECTION and what a year it has been!

Welcome back! As I am SURE we can all attest, 2021 was quite a year! Loads of challenges and just as many miracles.  Today, I am truly honored to share that following almost two years of meticulous brainstorming, designing and massive technical preparation, THE NEW PROVENANCE SIGNATURE COLLECTION BY LAURA MULLER, designed exclusively for Seasonal Living has LAUNCHED at HIGH POINT MARKET 2021, and I am THRILLED to share it all with YOU in this recap!

It’s hard to believe that it has all come together so beautifully, but here it is, and here we are!

WHAT IS HIGH POINT MARKET?

“The High Point Market, held in High Point, North Carolina two times per year, is the largest home furnishings industry trade show in the world, with over 10 million square feet by roughly 2000 exhibitors throughout about 180 buildings…where the latest home furnishings styles, trends, and products are introduced...to create the essential hub and dynamic center of the global home furnishings industry.  We see High Point Market as the place where the future of home is imagined by our industry’s leading thinkers and innovators, defined by lifestyle trendsetters and product designers, given form by artists, artisans, and manufacturers, and made part of people’s lives by interior designers and retailers.” — Courtesy of High Point Market. 

Learn more…

WHAT IS SEASONAL LIVING?

“Seasonal Living sprung from a passion for wellness and outdoor living combined with an aversion to mass-produced homogeneity in home furnishings. Backgrounds in international business and hospitality gave the company’s founders a unique perspective on the vast range of indoor and outdoor living experiences found around the world…Seasonal Living provides distinctive furniture and decorative accessories that invite people to connect with the outdoors and live in rhythm with the four seasons. All pieces are handcrafted by skilled artisans who have honed their skills and artistic inspiration and are committed to producing superior quality. We’ve built long-term relationships with our artisan partners, enabling them to continue handing down their skills to the next generation while enriching their local communities and regional cultures. Our multi-functional furniture and accessories are crafted using renewable and recyclable materials wherever possible. Seasonal Living is a multiple winner of the industry’s prestigious ARTS Award and is an ARTS Hall of Fame Member.” — Courtesy of Seasonal Living.  Learn more here

In addition to a spectacular line of furniture, Seasonal Living produces a STUNNING ONLINE MAGAZINE.  Seasonal Living Magazine is a F R E E quarterly digital & shoppable publication where all links in the magazine are clickable!

The content mission of Seasonal Living Magazine is to help its readers live more in harmony with the four seasons of Fall. Winter. Spring. Summer. by providing them with inspiring stories, videos, playlists and images with respect to all things seasonal in 5 categories: Design. Food & Recipes. Wellness. Travel. Entertaining.  See the current issue here

PRODUCT AND DESIGN DEVELOPMENT

Developing the Provenance Signature Collection certainly had its learning curve; and it was a BIG one.

Our journey began shortly after being introduced to Gary Pettitt, CEO Seasonal Living at Las Vegas Market in the Spring of 2019, by my dear friend and professional colleague, Leslie Carothers, CEO of Savour Partnership. We initially STYLE SPOTTED a gorgeous (and still-favorite) lounge piece from the Seasonal Living catalog during Las Vegas Market. See our full Las Vegas market recap here.

There was an undeniable creative “click” that we both felt, and the creative juices began to flow.  Once it was formally decided that we would be partnering on a new collection, the designing and brainstorming began.

SO MANY DECISIONS and so much to learn

It took over two years of emails, texts, strategic collaboration, designing, planning, sketching, revising, expanding, technical shop drawings, schedules, editing, and more zoom calls that I can count to bring this collection to life.  It also took FAITH, LOVE, PASSION, HARD WORK, SWEAT, PERSISTENCE, AND HUMBLE CONFIDENCE.

IN OUR OWN WORDS

LEARN MORE about our journey to bring the Provenance Signature Collection to Market.  LISTEN HERE to our very real and candid podcast appearance on the THIRD GROWTH PODCAST with Host, Benno Duenkelsbuehler, where I am joined by Gary Pettitt, CEO of Seasonal Living.

Link courtesy of Third Growth Podcast.

READY, SET, GO

Once the designs were formally submitted to the factories, the costs and engineering were formally approved and prototypes are well underway, it was time to begin thinking about the presentation and promotion.  The excitement was taking flight and it was getting very “real”.

TAKE A LOOK at our pre-launch video below.

Are you ready for a sneak peek?

“Nothing inspires hope, comfort, and growth like the love, support, and connection that comes from a community.  My key objective was to design a truly flexible, classic and timeless, indoor/outdoor collection that endures in both residential and commercial spaces.   The Meditation Community Tables were designed to celebrate the way we come together in various configurations, to make a single lovely unified design, while remaining beautifully independent.” – Laura Muller

The CERAMIC collection is both abstract and structured with smooth neutral tones and textured surfaces to depict the sandy dunes from the desert to the sea.

Introducing our BALANCE stools.

Introducing the MEDITATION COLLECTION

Blurring the lines between indoor and outdoor environments, our FRP (Fiber Reinforced Polymer), wicker, and Ceramic furniture is for both commercial and residential use.

FIBER REINFORCED POLYMER (FRP) for EASY CARE, DURABILITY, AND LONGEVITY

Our (FRP) Collection focuses on stunningly realistic finishes, durability, responsible manufacturing practices, and longevity. It has been rigorously tested for both residential and contract grade commercial use by internationally recognized testing facilities (SGS) to certify the following:

• Stain Resistant
• UV Resistant
• Climate Resistant
• Impact Resistant
• Salt Resistant
• Scratch Resistant

All the pieces in our Collection have been meticulously designed to live beautifully in both indoors AND outdoors.  It is especially impressive to see our Collection THRIVE even when immersed in so many diverse weather climates; from extreme cold, snow, hail, rain, direct sun, extreme heat, to the salty seaside.  It also has an anti-microbial finish and cleans up in a snap!

WATCH Seasonal Living’s collection of videos HERE to learn more about our the EASY CARE, DURABILITY, and LONGEVITY of our Provenance Signature Collection…and so much more!

THE EXCITING HIGH POINT MARKET LAUNCH {{{BUZZ}}} BEGINS as SEASONAL LIVING LAUNCHES NEW SIGNATURE COLLECTION

After months of hard work and preparation, our LAUNCH was proclaimed a slamming success! “In the 17 years since the opening of Seasonal Living, this was the FIRST TIME EVER that the show SOLD OUT the entire first run of a new COLLECTION!” – Gary Pettitt, CEO, Seasonal Living

Here’s a notable bit of BUZZ WORTHY PRESS about our launch. Read the official PRESS RELEASE here.

In particular, here’s a shout out by our ever-supportive and beloved Jane Dagmi, Editor in Chief of DESIGNER’S TODAY magazine.

THANK YOU, JANE, for the love and “pinch me” moment; to appear in your glorious magazine on the same page as the one-and-only design ICON Clodagh, is a personal and professional dream come true!

STYLE SPOTTING at HIGH POINT

It’s quite a prestigious honor to be STYLE SPOTTED at High Point Market, and I’m over the moon to have been spotted by the immensely talented and delightful Style Spotter, Justin Shaulis for our 2021 Sprint soft launch.

“The High Point Market Style Spotters are home fashion leaders who showcase the top new styles of each Market. A designer with twin talents – an architecture background and in-depth knowledge of interiors – Justin transforms homes, apartments, and venues into stunning environments. Balancing the classic and the modern, he approaches each project collaboratively to create an aesthetic that varies with the influence and context of the client. Based in New York City, he has completed work throughout the US, Caribbean, and the UK for clients who demand luxurious surroundings.” — Courtesy of High Point Market

My deepest thanks to Justin Shaulis for selecting my MEDITATION DINING TABLE as a notable NEW piece to highlight as a beautiful trend in furniture design!

SEASONAL LIVING WINS BEST INDOOR/OUTDOOR MANUFACTURER!!!

Out of 1,000’s of entries, Seasonal Living has WON the very prestigious 32nd Annual Arts Award for Best Indoor/Outdoor Manufacturer! This is the 6th award Seasonal Living has won in their category during their 17 years of beautiful business, which has also secured their place in the very distinctive ARTS AWARDS HALL OF FAME.

My most heartfelt Congratulations and gratitude to Gary Pettitt and the entire Seasonal Living team on this HUGE win. Thank you Gary for your very kind words as you accept this honor, “…We’d like to thank interior designer/builder Laura Muller of Los Angeles based @4ptdesignbuild, the product designer of our new and BEST selling indoor | outdoor Provenance Signature Collection.  Without Laura’s beautiful designs for us, we would not have been nominated this year, nor won.  Laura, we are deeply grateful for your talent, your time, and your dedication to making your collection successful for us.  This award belongs to you as much as it does to us!” – Gary Pettitt, CEO of Seasonal Living

SPECIAL THANKS

My most massive heartfelt thanks to Leslie Carothers, Principal of Savour Partnership for the initial introduction to Gary Pettitt and Seasonal Living and countless hours of strategic planning, encouraging, advising and amplifying.  I couldn’t be more grateful for the generous support, guidance, friendship, and expertise.

Thank you, Sam Henderson, Creative Director of Savour Partnership for the most delicious graphic design work for our Collection. You’re talent is awe-inspiring.

A very special thank you to Lauren Brantley, Owner of Lauren Ashley Design for the extraordinary renderings you see throughout this post.

Gary Pettitt, CEO of Seasonal Living and Editor in Chief of Seasonal Living Magazine, THANK YOU for your profound clarity, dedication to excellence, trust, and faith in me and my vision for this collection of flexible, elegant, bold yet casual, classic California living inspired pieces.

A huge thank you to our design community for stopping by our showroom to share your unwavering support and enthusiasm. It is a tremendous blessing to see you specifying our Collection for your projects.

Are you ready to see the ENTIRE COLLECTION? 

browse THE COMPLETE COLLECTION here

For MORE INFORMATION about customizing an order to meet your PROJECT needs, we can help! Please click here, and let us know how we can help you create the indoor / outdoor space of your dreams!

If you are a DESIGNER looking to purchase the collection for your clients, you can set up your trade account here.

Are you a CONSUMER looking for more information, or want to know where you can SEE the collection in your area?  Then click here, to email your interest with the SUBJECT LINE: “More Info on the Provenance Signature Collection – End Consumer”, and a representative will guide you to a retailer in your area.

If you have any questions about our new Provenance Signature Collection, a current or pending project, OR if you want to WORK WITH OUR TEAM, please say “HELLO”, HERE.

As always, we invite you to join our FOUR POINT FAMILY and connect with us! You can FOLLOW US on  Facebook | Instagram | Twitter | Pinterest | YouTube and if you LIKE this post, please PIN IT and SHARE IT with friends.

Don’t forget to SUBSCRIBE to our newsletter, as we have some very exciting announcements coming up that you won’t want to miss!

Thanks for stopping by today, and we’ll see you next time.

Blessings,

Laura