THE 4PT REPORT

Welcome Friends! We are so very proud and honored to announce that I have been selected as one of 11 esteemed designers to design the OUTDOOR TERRACE for the first-ever ground-up, TOTALLY VIRTUAL designer showcase house for Seasonal Living.

Seasonal Living Magazine is a shoppable luxury lifestyle magazine, published quarterly in Winter, Spring, Summer And Fall by Gary Pettitt, the CEO and founder of indoor/outdoor furniture, lighting and decorative accessories manufacturer, Seasonal Living. The magazine’s mission is to encourage people around the world to live in harmony with the seasons through inspiring images and informative articles on all things seasonal food. travel. wellness.design.entertaining.

THE BIG EVENT

Seasonal Living Designer Showhouse 21 (#SLDS21) is the world’s FIRST 20,000 square foot Luxury Digital Designer Showhouse, 360 TOURable and SHOPable showcase with photorealistic augmented reality hightlights, built ENTIRELY in the virtual world, ground up, with 15 luxury brand sponsors and 11 esteemed participating designers.

The brain child of Gary Pettit, Founder and CEO of Seasonal Living and publisher of Seasonal Living Magazine, and in partnership with the design industry’s DREAM TEAM, Leslie Carothers and Sam Henderson of Savour Partnership, and the rendering team of eDesignTribe.com, led by Jenna Gaidusek, CEO.  Her Director of 3D modeling, Sarah Durnez, completed the interior room renderings and Annilee Waterman rendered the exterior and interior architecture. Sarah was assisted in the interior room renderings by Lauren Jenkins Brantley. Lauren Alexandra Scully, Jenna’s assistant, was responsible for all of the associated product information and QR code creation.

DESIGNING THE OUTDOOR TERRACE

When approaching this very large outdoor space, it was clear that we needed to design specific and intentional “wellness activity zones”.  These “zones” had to integrate seamlessly with the landscape, while creating a serene “unified” space that celebrated the magnificent coastal view.  We took our cues from the architectural lines and stature of the main house and designed a clean fresh modern, neutral and flexible, outdoor space; one that functions beautifully from early crisp morning to elegant evening entertaining.  It also had to be a space supported and promoted a sustainable and wellness-driven lifestyle.

We selected neutral “investment furniture pieces” throughout to ground the space in continuity, while focusing on the dynamic ways the spaces would be used. Layering texture, soft colors inspired by nature, and a sprinkling of key lighting and detailing to create a dream come true, livable, outdoor oasis.

We are so excited for you to see our final space, and hope you’ll join us for the BIG REVEAL!

TERRACE GOALS

Our GOAL is to design a high-performing, multi-functional LUXURIOUS outdoor space that captures the JOY AND BEAUTY of INDOOR/OUTDOOR living within the transitioning seasons, and one that exists seamlessly within the natural landscape.

OBJECTIVES

With only four weeks to create and submit our designs, (quick turnaround times are typical for most showcase houses, read more about our Pasadena Showcase House 2020 JOURNEY during a pandemic, here), some of our objectives we’ll be focusing on when designing this space will be:

• Specify exquisite “endurance” pieces, designed and built specifically for indoor / outdoor longevity
• Keeping tones neutral for versatility and easy “eye scanning” throughout the space
• Grounding the space by designing flexible “activity zones” with clear purpose and intention
• Designing a lighting plan that accentuates and supports the different activities the transition seamlessly during the different times of day
• Celebrate our generous sponsors as we selected products that will create a one-of-a-kind space that inspires.

MEET THE 11 ESTEEMED AND INSPIRING DESIGNERS

What an honor it is to be in the company of such brilliance and inspiration. MEET THE DESIGNERS selected to create the most spectacular spaces, with the most indescribably views one can imagine.

All of these talented designers have blog posts that capture and celebrate their personal designs for each of their spaces.  I will be sharing their blog links with you in our BIG REVEAL POST.

MEET THE 15 BOLDLY COURAGEOUS AND FORWARD-THINKING SPONSORS

It’s always a huge challenge to be the FIRST at anything, but to innovate and present a new idea to an entire industry, well that takes courage. This year truly encouraged us ALL to rethink the way we will do business as we move into the future, and THESE SPONSORS had the foresight and courage to lead the way!

I am THRILLED to have the opportunity to work with these brands, and to celebrate and share their stunning products in our OUTDOOR SPACE is an honor.

SNEAK PEEK

Take a look at this SNEAK PEEK at this spectacular showhouse!!!

The big launch event is set for Thursday, December 6th at 6 PM, EST and will be presented in a professionally produced television quality broadcast on YouTube, hosted by the one-and-only, LuAnn Nigara, host of the top-rated interior design podcast, A Well-Designed Business®. 

UPDATE

WOOHOO! Now that the TOUR IS LIVE, and VIP YouTube launch event was a smash HIT, YOU can TOUR the house at your own pace. Please check out our FULL SHOWCASE JOURNEY AND PROJECT REVEAL and GET YOUR FREE TOUR LINK >> HERE.

My deepest gratitude to Gary Pettitt and Leslie Carothers, for this truly incredible opportunity; and our very SPECIAL THANKS to all the brilliant designers, rendering artists, and sponsors who worked together in the spirit of unity and collaboration to bring this first-ever innovative event to life!

If you have any questions about this project, or if you want to WORK WITH US, please say “HELLO”, here.

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Thanks for stopping by today, and we’ll see you next time.

Until then friends, be well, be safe, and be kind.

Blessings,

Laura